Magical Luxury Tour - Saville Row
I spent yesterday morning with Karen Toms of Tyrrell Marketing Consultancy in Sackville Street, Bond Street, Dover Street, Cork Street and Saville Row, studying the luxury product/service buying experience as part of her service to me of developing my marketing plan in the luxury sector.
As usual I took my Leica M8, this time with a 21mm F2.6 lens and captured some aspects of this interesting, vibrant part of the world.
One thing that became more and more obvious as we interacted with a variety of smart businesses, both well established and relatively new, was how pleasant the process was - no hard sell, pricing only coming into the picture very discretely only once the craftsmanship and care that had gone into every item was apparent and the desire was there for a new acquisition. A lot of what influenced you was picked up directly, through seeing crafts men - and women at work, careful use of architecture and interior design, showing by example, restrained carefully lit displays.
You can see more pictures in a slideshow, which ends with a quiet moment in The Haunch of Venison gallery in Burlington House, one of my favourites, but currently between main exhibitions and then a train arriving at Earls Court Tube Station.
Labels: Karen Toms, Leica M8, luxury, Saville Row, Tyrell Marketing
