Thursday, February 11, 2010

A recent commission - Farrar - The Kensington & Chelsea Property Specialists

I recently got commissioned to photograph all 28 Directors and staff of Farrar at their 152 Fulham Road, London SW10 9PR offices.

A 2 hour appointment was set up, and I arrived 10 minutes early and created a mini studio in the main office with a backdrop, my Elinchrom flash equipment and arranged it with a soft-box top left just off centre over the camera (a Fuji Finepix S5 Pro), and a small reflector with 20 degree round honeycomb on the right.

I then had each person for no more than 5 minutes, pointed out and corrected untidy ties, messy hair etc., established a quick rapport and got each one at ease in front of the camera and squeezed off between 3 and 8 shots. I was most impressed that all 28 turned up within the 2 hour time frame despite being in two neighbouring offices, visiting clients, handling queries and so on.

A selection from the resulting images which were to be delivered in Black & White were approved by the client and will shortly appear on a new website and be used in marketing materials.

You can see my selection of the 28 portraits in this slideshow.

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posted by stefan lubo at Thursday, February 11, 2010


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